Corporate Gift Suggestion: Pens

Pens are small & fairly cheap. In respect to using them as gifts they are well utilised. They don’t get discarded until they have been fully used. Depending on usage they usually have a life span of one to two months.. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most popular ink color these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colours such as pink or orange can also be used but are of little usability. They’re best for childrens wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

Imagination is your only limit when it comes to the exterior body of a pen. And as long as the pen is still usable practically as a pen then you would still achieve your exposure goals.

On the pen’s body you should first focus on company information you want to put before thinking of the design of the body next. If you do not do this you may end up with a great physical design that has zero room for the information you want to add. This would completely defeat your advertising purpose.

When it comes to the body of the pen do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work & throwing it away in frustration. If a person gets this experience from your pens they can associate it easily with your company. They will end with a bad impression of your brand.

Good suppliers of corporate gifts should be able to not only purchase the pens you want in the bulks you require but also be able to consult you on some of the pen body design & quality aspects that we have covered.

Discover how Pen can raise your marketing now. See us to get some great Corporate Giftideas. Visit the Uber Article Directory to get a totally unique version of this article for reprint.