Insurance Marketing in Today’s Tough Economy

Insurance marketing & insurance sales especially in this economy is battle that most all financial planners face every day. Whether you are focusing on life insurance marketing health insurance marketing or insurance direct marketing the common concerns are the same.

How do you get new clients? How do you convince that they need to come in to see you & talk about his financial future?

There are a lot of things to consider regarding your insurance marketing. However there are many things you can do to get your insurance marketing plan in place.

The first thing you need to do is set up an insurance marketing strategy. A strategy is similar to a plan or goals. It is designed to layout all the important insurance sales & products that you offer so you can visualize how to deliver those services. Simply take a couple hours & put a plan in place & make sure that you are doing something at least weekly to attain your insurance marketing plan.

Let’s talk about the difference between a strategy & a tactic & some ideas on how they relate to your business.

What is Strategy?

Strategies are the big picture action items that will help you grow your business they way you want.

For example one strategy you could have when you are thinking about your insurance marketing is to build relationships with one new joint venture partner like a CPA or Attorney per month. Another strategy you might consider is to further define your target market to go after a certain type of prospect. Those are strategies.

Tactics are the small steps you will take every day or week to accomplish your strategy.

What is tactic?

Like I said earlier tactics are steps you take on a regular basis that allow you to fulfill your strategies.

Following the above example if your strategy is to build relationships with a CPA or Attorney per month then your tactic could be to attend local networking groups where you know CPA’s or Attorney’s hang out. Or you could talk with your own CPA & explain what you are trying to accomplish & that you want to refer clients.

If your strategy is to further define your target market you could think about all your clients & what types of people you best connect with. Then ask your favorite clients for referrals & introductions to people that fit your preferred niche.

Figuring Out The Best Insurance Marketing Channels For Your Business

Remember that when it comes to insurance marketing there are an unlimited amount of ways to approach marketing for insurance agents. Our industry is one that everyone needs at some point in their life. Don’t get too attached to one marketing strategy. You must have three or four legs for a table to stand & it similar to your insurance marketing plan. You should have three or four ways of attracting clients because if one gets knocked out there are still a few left to support the table. This is your insurance marketing plan. Take ownership of it & tailor it to fit your personality & preferred insurance sales methods.

There are many ways to attract & obtain new prospects & clients. If you want to learn more about insurance marketing come on over to my website & I will send you my free CD on how you can set up your insurance marketing plan & begin to attract prospects on a daily basis.

Learn more about Insurance Marketing. Stop by Brandon Hansen’s site where you can find out all about Insurance Marketing Ideas & what it can do for you.