Screen Printing And Its Impact On Corporate Gift Giving

Screen printing is one of the initial methods used in printing process. In this process the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame & a stencil has been applied to it. The image that needs to be imprinted is determined from stencil openings. For the different colors different screens are prepared & the process is repeated.

The silk screen printing also known as serigraphy is multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen & affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphy was developed as a commercial medium & is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available & is also cheap as compared with silk material.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century & advanced it further by combining the screen painting with block printing & paints. In late 1700s the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

In the United States the screen printing was popularized by artist Andy Warhol he screen printed actress Marilyn Monroe in’62. A rotary machine was patented by Michael Vasilantone in’60 to print logos & team information on bowling garments but shortly started printing on t-shirts. It was soon licensed by many manufactures for screen printing of garments making the rotary garment printing machine as a popular device for screen printing. In the United States screen printing on garments account for almost half of the screen printing activity.

The screen printing was developed as an industrial technology but it was adopted by the artist for expressing & as a repeating medium to duplicate their works before’00s. This is very popular in both the commercial printing & also by artists & it used to print images on different mediums like CD & DVD covers glassware ceramics hats woodwork metals t-shirts & hats.

Currently graphic screen printing is used in creation of mass or large batch production graphics such as posters or display stands. The screen printing is more suitable for printing on non-porous surfaces like ceramics & metals curved surfaces like bottles & cups & also for short print runs.

Large & small corporate give gifts to their employees & clients in appreciation of their work & also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo & some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas & New Year. There are many different types of corporate gifts like t-shirts bags glasses & like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

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