The Biggest Problems with Car Dealership Videos

Online video has emerged as one of the very best marketing tools available for car dealerships. Why is this so? The main reason is that it can deliver a significant amount of free traffic which in turn aids in delivering free leads. In today’s very difficult economy discovering & employing new means of marketing a product is of paramount importance. For those looking for a solid edge over their competitors online videos may provide a previously elusive solution.

A close look at online video statistics will reveal with detailed clarity that some videos deliver high volumes of traffic while other videos do not. The raises obvious questions regarding what can make a particular online video successful & what can undermine its success. Understanding the difference will allow dealerships to present videos that provide the maximum impact to viewers.

Sometimes mistakes have to do with the marketing of a specific video sometimes with the syndication sometimes with the video search engine optimization but most of the times it has to do with the video itself. A great video will solve a lot of other issues without much effort while a bad video will not “click” even with the best marketing possible. Here are the most common mistakes.

The Wrong Presentation Format Remember the internet is not TV. Highly professional videos that cost big bucks might lead to disappointing results because the internet audience seems to prefer great contents of great presentation. Low budget productions make it also easier to adapt to changing demands of viewers.

The Wrong Presenter Not everybody is great in front of a camera. Some people can be called natural talents when it comes to video presentation other people will probably never learn it. Even though content is king a presenter can sometimes be so annoying that you would rather read about the topic.

The Wrong Cameraman It’s pretty bad when the guy behind the camera doesn’t have a steady hand & has a tendency to erratic movements. Shooting a person in the shade against a light background will give you just a black silhouette. Always use a tripod whenever possible & use common sense when you choose the location in terms of background noise road noise wind & lighting.

Bad Audio Is there anything worse than poor quality audio? When viewers are watching a video to discover new information it necessary that they can hear what you are saying. When audio is significantly muffled or too low or the microphone is picking up all manner of background noise the entire video will be ruined. This is why it necessary to hire the right sound technicians & use modern & effective audio setups.

The Wrong Content Viewers are always on the lookout for entertaining & informative content. Therefore the video should always stay on target with what the viewer is seeking. Tangents & hard sales pushes will not maintain the viewer’s interest. Yes the dealership needs to promote itself effectively in the videos but it cannot do so in a manner than undermines the prime directive of the video. That prime directive is to engage & impress an audience.

Sample video clips for car dealerships put together by TopSeekInc.com Chevrolet Sacramento & Chevrolet Auburn Elk Grove