Using Video to Promote Your Automotive Industry Business

You can show off all of your dealership’s new model vehicles with video It’s a great way to get attention for the latest models & makes that just recently arrived on your lot. And it’s the perfect opportunity to entice potential car buyers with the best of the best as soon as you get it increasing the chance that they will learn about the new models first from your website & hopefully come to your dealership when they want to buy.

You can also use video to showcase your entire inventory of used vehicles. Most dealerships sell far more used vehicles than new so it’s a logical step to provide video features that give all the information about the used vehicles available on your lot. This makes it easy for potential customers to shop online at their convenience & improves your chances of turning over your used car inventory much faster.

Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing & telling about specialty vehicles would be very popular with viewers & draw a lot of attention to your website.

Videos can be designed as a report on a specific vehicle. This type of video would include a show & tell of all of the vehicle’s special & unique features. It can also really zero in on the highlights that would make potential purchasers really like this vehicle.

Multiple Vehicles There are a few things you can do here. Group cars according to model & compare them. But you can also use two cars from different makes & compare them according to gas mileage comfort feel horsepower interior space trunk space maybe even pricing.

Walk-around video-single person. With a personable personality you can create a unique video that presents a vehicle to the consumer. You could start out showcasing what it’s like to get in the car & drive it & how wonderful it to drive the car. Or alternatively you could showcase the car by giving the consumer a look under the hood.

Multiple Persons walk-around Using multiple people in the video is great for a few reasons. First of all it shows a mix of personalities. Remember the viewer is trying to get a feel for who he is dealing with. Secondly the video usually becomes more interactive & sometimes even humorous.

Introduction to the dealership Video is great way to tell folks out there what your dealership is about. You can give details about what you offer in terms of comfort refreshments service department entertainment for the kids.

Finally don’t overlook using video to promote special sales or events that are coming up at your business. Video is lot more interactive & participatory than just text or photos so it’s a great way to get people excited in advance of your events. Just a reminder though As soon as the event is finished be sure to remove that video so you don’t have “old news” on your site.

Two car dealer promo clips from TopSeekInc.com Phoenix Honda & Tempe Honda

categories automotive videos,autos,car marketing,car sales,car videos,Cars